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Episode Summary

The financial advice industry does an outstanding job of training and developing technical knowledge.

The industry is full of advisors and planners who can undoubtedly sit down at a computer and calculate the time value of money.

But, anyone who has actually sat in front of another human being to discuss their money knows that financial planning takes more than that.

It’s not just about knowing technical answers.

It’s about how those answers intersect with a person’s life.

And being able to do that requires a certain level of skill and application that simply cannot be found in a textbook.

It requires an understanding and application of the human side of advice.

And, no one knows how to bring the human side to life better than Hannah Moore.

Not only does she do this with clients at her firm every day, but she also teaches and trains advisors around the world how to do the same.

In this episode, Hannah gives us a look at how she incorporates the human element into her planning process so that the technical knowledge aligns with the client’s life.

Things You’ll Learn

  • How (and why) she changed her prospective client process to focus more on the prospect
  • How she went from learning financial planning to “doing” financial planning
  • The meeting flow she uses for implementation to improve focus and follow-through
  • Why it’s so important to position yourself as a thinking partner and how to best communicate that
  • How to respond when a client says “Just tell me what to do!”
  • The values exercise she takes clients through to identify what’s most important in their lives
  • The story of how one client made a major life decision after the values exercise
  • The “Budgeting Blocks” exercise that actually makes budgeting fun
  • How she uses this exercise to align spending with values
  • Why she says the industry is training the human out of the professional

About Hannah Moore, CFP®

Hannah Moore is the founder of Amplified Planning, the owner and principal financial planner at Guiding Wealth and the founder of Everyday Money.

She was included on Investment News’ 40 Under 40 list in 2017 and one of the Financial Advisor Magazine’s 10 Young Planners to Watch in 2018. In 2019 and 2020, she was also named one of Investopedia’s Top 100 Financial Advisors in the nation. Hannah is also the recipient of Financial Planning’s inaugural Visionary Leader Award for an individual, based on her work creating a virtual externship for new planners at the start of the COVID-19 pandemic. And, in 2022, she was named one of Barron’s 1o People To Watch in Wealth Management.

Other Episodes You’ll Like On How Advisors Embed The Human Element:


Hannah Moore LinkedIn

Hannah Moore Twitter

Hannah Moore Instagram

Guiding Wealth

Everyday Money

Amplified Planning

Hannah Moore’s Values Exercise

Budgeting Blocks

The Artist’s Way by Julia Cameron

Whenever you’re ready, there are 3 ways I can help you master the human side of advice:

  1. HSOA Masterclass: Build a human-first planning process in 8 weeks alongside like-minded advisors
  2. The Ultimate Intro Meeting: Learn how to qualify and convert prospects in 30 minutes without being salesy
  3. HSOA Community: An online space to meet, collaborate, discuss, brainstorm, learn and grow with other advisors passionate about the human side of advice

If you want more information on any of these, let me know here.