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*If you want to be notified when the next episode packed full of practical tips and strategies to master the human side of money will be released, you can:

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Things You’ll Learn

  • The numerous realizations Andy had that opened his eyes to the fact that he’s managing humans more than he’s managing money (including a funny yet accurate analogy comparing financial advisors to world-renown dog trainer, Cesar Millan)
  • How affluent clients are at a psychological disadvantage
  • Why Nick Murray says that 80% of an advisor’s fee is for behavioral modification
  • How Andy has learned to communicate the value of behavioral coaching despite the fact that most clients don’t see it as a value-add
  • Specific framing and titling tactics Andy uses with his clients to prompt optimal behavior and derive better outcomes
  • The danger of using jargon and how to avoid it
  • How Andy uses a concept called the “I was thinking number” to nudge clients to save more than they ever thought they could
  • Why Andy decided to include the behavioral benefits of working with an advisor on his website rather than the traditional buzzwords like “Comprehensive”, “Holistic”, “Customized Portfolio”, etc.
  • How he uses his website as an “anti-marketing” tool to send clients up the “no-ladder” and only end up with those who are a good fit
  • The origin story behind the Humans Under Management conference
  • Who Andy would choose for a roundtable discussion on behavior, psychology, and money
  • The book he recommends for anyone interested in behavioral finance
  • His recommendation on how to get better at managing humans and delivering better outcomes for clients

About Andy Hart

Andy Hart is a modern-day renaissance man. In addition to founding Maven Adviser, where he works with clients day-in and day-out, he is also the host of the Maven Money podcast and the founder of Humans Under Management, a conference dedicated to behavioral finance and delivering better outcomes to clients.

Andy came highly recommended because, not only, does he study and teach on behavioral finance, but he also has a practice where he’s working with and interacting with clients on a daily basis. So, he’s positioned perfectly to offer specific, practical strategies that he’s used with his own clients over the years.

Resources