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Episode Summary
Think back to the last time you sat down to map out the goals and vision you have for your advisory business.
You start by analyzing and evaluating where the business stands as of today.
Next, you likely launched into a hope-infused exercise of outlining your goals and vision for what you want the business to be.
Things like:
- Ideal Client Profile
- The number of new clients you want to bring on this year
- The retention rate you want to hit with your current clients
- The amount of revenue and profit you want
- The amount of AUM you hope to add
And, now, you have a gap.
A gap that stands between where you are and where you want to be.
Most advisors will immediately embark on filling this gap by constructing a plan (after all, that’s what we do for clients!) for bridging the gap filled with strategy, methods, and tactics.
Things like:
- Create a client service calendar
- Host quarterly client appreciation events
- Hire a new paraplanner to free up time
And so on.
But, how many times have you tried this only to fall short? You come up short of your growth goals while still working too many hours to enjoy life outside of the business.
That’s because research tells us that the most effective way to bridge the gap from where you are to where you want to be isn’t selecting the right methods and tactics. It’s changing our mindset and thinking differently about what’s possible in the first place.
Our brain is wired to keep us alive.
And while that can certainly be valuable in life or death situations, it’s also responsible for holding you back when it comes to thriving in your business.
It develops a system of limiting beliefs and stories that you’re subconsciously telling yourself without even realizing it. And it’s not until you bring these beliefs and stories to light that you can truly unleash your potential.
Stephanie Bogan works with advisors to master their mindset in order to take their business to a level they never thought possible.
Things You’ll Learn
- The importance of getting crystal clear on the vision for your business and your life
- Three questions to identify and overcome your limiting beliefs
- A story for why you should never lower/negotiate your fees and how it’s usually just a mental hang up
- How to hear “No” from prospective clients and feel good about it
- “Three Strike Rule” – a follow-up process to create urgency and ensure you don’t waste time chasing prospects
- The power of using the phrase “Would it be okay if…”
- An exercise to consistently operate from a success state called “above the line”
About Stephanie Bogan
Stephanie is an author, speaker, and the Founder and Chief Possibilities Officer of Limitless, where she helps financial advisors elevate their thinking, accelerate their success and enjoy the freedom. Stephanie built and sold a practice management consulting firm years ago before retiring and moving to Costa Rica. But, what she learned about the science of success while on the beach in Costa Rica changed her life. And it was so impactful, that she decided that she wanted to start another consulting business to help advisors see this change in their lives.
Other Episodes You’ll Like On Leveraging Psychology To Grow Your Business
- Episode 13: The Psychology of Referrals w/ Dan Allison
- Episode 42: Behavioral Insights for More Persuasive and Engaging Meetings w/ Dan Smaida
- Episode 28: The Human Side of Digital Marketing w/ Samantha Russell
Resources
Mindset: The New Psychology of Success by Carol S. Dweck
Think and Grow Rich by Napoleon Hill
Whenever you’re ready, there are 3 ways I can help you master the human side of advice:
- HSOA Masterclass: An 8-week group program on building trust & connection, aligning money and life, and delivering frictionless advice.
- The Ultimate Discovery Meeting: A proven framework to seamlessly convert prospects into life-long clients in one meeting.
- HSOA Community (COMING SOON!): An online space to meet, collaborate, discuss, brainstorm, learn and grow with other advisors passionate about the human side of advice
If you’re interested, let me know here.